The response of the United Airlines CEO, Oscar Munoz, to the recent
United Airlines scandal in which a passenger was forcibly pulled off a
plane after the airline had overbooked the flight, is an excellent
example of Executive Level leadership failure.
The purpose of "C" level Executive Leadership is to guide the
organization safely into the future. Munoz' actions embodied in his
initial response to the unfortunate incident, demonstrated a lack of
executive leadership skill in a number of areas one at the C-level
should have mastered. So many areas, for example, crisis action
planning, rapid decision-making, strategic thinking, strategic
communications, establishing core values, it is not possible to address
them all in a short article.
Mr. Munoz' fundamental failure took place long before the incident
with the victimized passenger. The inability to ensure United Airlines'
Core Values are more than words but in fact, guide the behavior of all
who represent the now beleaguered airline is evident. United Airlines
has a set of well-defined, admirable core values: "Warm and welcoming is
who we are; we make decisions with facts and empathy; we earn trust by
doing things the right way."
Core Values must distil down into action. I wonder how many United
Employees know the core values published by the Airline? The actions
taken on that flight indicate they don't know them. Of course, I am
being kind if they know them and don't adhere to them it is a
demonstration that the Executive Level leadership of Mr. Munoz is
failing.
My message to, Executive Level leaders to new first time, front line
leaders—live your values; live your organization's values! Be the
exemple of what you expect others to be.
Mr. Munoz gave an initial statement concerning the incident that is
instructive to leaders at all levels. His statement cast blame onto his
passenger—the customer. There is no recognition of the organization's
core values, no expectation to live up to the core values of United.
Leading is not easy. It requires much from those who want the seat in
the corner office. It means looking out into the future, putting into
place the strategies to get the organization there. It also means
establishing an environment where those you lead can function
effortlessly and confidently. It starts with organizational values that
are lived; without them, anything goes!
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